AI Applications And Workflow
An assessment of the work AI can improve, the information it needs and the first pilots to run.
Innovation, AI & Future Systems
Melius helps organisations put AI to practical use and manage how they appear in AI search. The practice's GEO and AI-search work is directed by an engineer who has led large-scale retrieval and advertising systems at a major U.S. technology company.
- AI Applications
- GEO / AEO
- AI Search Visibility
- Technical Coordination
Who We Serve
Brands whose customers research them through AI search in any market, and organisations planning practical AI use in their own work.
Typical Needs
- AI answers describe a brand inaccurately, or omit it
- A launch or media program should also strengthen AI search presence
- A team is choosing where to apply AI first
Our Capabilities
GEO / AEO
Generative and answer engine optimisation: how a brand is retrieved, cited and described in AI-generated answers, with attention to accurate information, credible sources and visibility over time.
Assessment And Re-Testing
Real buyer questions show how a brand is mentioned, cited and described. Content and source recommendations follow, and the same questions are tested again to measure the effect.
Technical Coordination
Business needs translated for engineering teams and implementation partners, and their deliverables reviewed against those needs.
GEO Method
- 01
Baseline
Questions drawn from real buyer queries; mentions, citations and position measured
- 02
Content Engineering
Website, product pages and FAQs rewritten to be retrievable and citable
- 03
Third-Party Sources
Review sites, forums, video and industry media
- 04
Re-Test
The same questions tested again to compare before and after
↺ Results Feed The Next Round
How This Practice Works
Measured Against A Baseline
Every recommendation is tested against the baseline set at the start of the work.
PR And GEO Planned Together
Media choices and content serve both reader trust and the sources AI systems draw on. 01 →
Grounded In Search Engineering
Recommendations draw on how retrieval and ranking systems work. GEO improves accuracy and the likelihood of citation; it does not guarantee rankings and involves no access to any platform's internal algorithms.
Related Products
AIccess
Product Information →AIccess adds an accessibility layer to an existing website: automated WCAG scanning, AI-generated alt text, contrast and keyboard enhancements, and a visitor widget with 8 accessibility profiles and 12 adaptive tools.
Discuss Your Priorities
Tell us the brand or workflow and the questions your customers ask.